Management du tourisme, les acteurs, les produits, les marchés et les stratégies (book)

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Management du tourisme, les acteurs, les produits, les marchés et les stratégies / Tourism Management, Actors, Products, Markets and Strategies (Book) by Jean-Pierre Lozato-Giotart, Michel Balfet. Like new except for a few (rare) lines highlighted in yellow Stabilo. 2004. 376 pages. Paperback. Publisher Pearson. French language.

The weight of tourism in the economy and the multiple forms that tourist activities take require specific and adapted management practices. In order to make the appropriate decisions, managers must master a large number of parameters: markets, the organization of production systems and spaces, human, social, economic and cultural environments. To meet this ambitious objective, Tourism Management is divided into three main parts, respectively devoted to the foundations, analyses and strategies. The first part defines the tourism sector and presents its actors. It specifies the essential concepts, analyzes consumers of tourist products, their consumption patterns, and segments the different markets.

Finally, it studies in detail the tourist product and its specificities (types, life cycles). The second part deals with the fundamental techniques and disciplines of tourism management – spatial analysis, marketing and accounting – and provides numerous indicators, methods and tools. The third and final part specifies the strategic and political aspects of tourism management: communication and heritage preservation policies, quality management and pricing strategies. The book presents the most recent issues facing the tourism sector, such as the notion of country risk and the need for sustainable management of territories, production systems and markets. Profusely illustrated (diagrams, graphs, maps), the book also includes a glossary and numerous additional boxes. In addition, the exercises and case studies at the end of the chapter allow readers to put their knowledge into practice. A comprehensive and educational work, it meets the needs of undergraduate and graduate students and business schools, and offers tourism professionals, private, public and institutional stakeholders, the tools necessary to implement the best strategies.