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More than a Century of Michelin Collectibles, Volume 1 (book) by Gilles Dutto. 96-page paperback. 2002. Very good condition. Bilingual French/English.

In 96 pages, the very essence of Michelin advertising is revealed in three dimensions, marveling at the creativity, consistency, and relevance of its promotional message. Gilles Dutto presents his passion through more than 400 objects that have survived the test of time without ever aging.

These Michelin Brand advertising campaigns illustrate the Group’s capacity for innovation in the field of tires and beyond.

Feel free to check out the additional photos at the top left, thank you!

If you prefer to pay in EUR, you must click on the orange “French” option under the main photo above, which will redirect you to the text in French and the payment in €.

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